Every month, more than one billion people use Instagram, with nearly 90% of them following at least one brand. This suggests that adopting Instagram for business in 2021 will be a no-brainer.
Instagram has evolved from a photo-sharing app to a hotbed of business activity in just over ten years. Brands may host fundraisers in cheap instagram views, launch stores from their profiles, and allow users to make reservations directly from their profiles. The software has been updated with new business tools, features, and suggestions on a regular basis.
However, keeping track of everything might be difficult, especially if maintaining an Instagram business account is only one aspect of your career. So this is where we’ve gathered everything.
Learn everything you need to know about using Instagram for business, from how to create an account from beginning to how to track your progress.
Bonus: Get a free checklist that exposes the precise steps a fitness influencer used to go from 0 to 600,000+ Instagram followers without spending a dime and without using pricey equipment.
Step 1: Create an Instagram account for your business.
Follow these procedures to create a new account or switch from a personal to a business account.
To create an Instagram business account, follow these steps:
1. Get the Instagram app for your iOS, Android, or Windows device.
2. Open the app and select Sign up from the menu.
3. Type your e-mail address in the box provided. Use an admin email address to sign up or tap Log in with Facebook if you want to offer access to numerous users or connect your Instagram business account to your Facebook Page.
4. Fill in your personal information and choose a username and password. You may be required to sign in if you used Facebook to log in.
5. Press the Next button.
Congrats! You’ve set up your own Instagram account. To move to a business account, follow the steps below.
How to convert a personal Instagram account to a business account:
1. Tap the hamburger menu in the upper-right corner of your profile.
2. Select Settings. Switch to Professional Account may appear in this menu for some accounts. If that’s the case, tap it. If not, move on to the next step.
3. Select Account.
4. Pick a business (unless it makes sense for you to choose Creator).
5. If you want to link your Instagram and Facebook business accounts, start by connecting your Instagram account to your Facebook Page.
6. Add necessary contact information and select your business category.
7. Press the Done button.
Learn how to tell the difference between an Instagram business account and an Instagram creator account.
Step 2: Develop a successful Instagram strategy.
Determine who you want to reach.
A solid grasp of your target audience is the foundation of a successful social media strategy.
To get a sense of who uses Instagram, look at the demographics of its users. The greatest ad audience on the site, for example, is 25-34-year-olds. Determine whether essential groups overlap with your consumer base, or focus on active niches.
We’ve produced a step-by-step guide that explains all the details because selecting your target market is one of the most crucial components of your marketing plan for any marketing product. Here’s the gist of it:
Determine who is already a customer of yours.
Check your other social media networks’ stats to see who follows you there.
Investigate your competitors and see how your target audiences differ.
You’ll be in a better position to develop content if you know who your audience is. Examine the kind of material that your customers share and interact with, and use this information to influence your creative strategy.
Set goals and objectives for yourself.
What you want to accomplish on Instagram should be outlined in your Instagram strategy.
Begin by identifying your business goals and how Instagram can assist you in achieving them. To guarantee that your goals are Specific, Measurable, Attainable, Relevant, and Timely, we recommend using the SMART framework.
Keep track of the right performance indicators.
It’s easy to determine relevant social media metrics to track once you’ve outlined your goals.
These will vary depending on the company, but in general, analytics connected to the social funnel should be prioritized.
Align your objectives to one of the four client journey stages:
Metrics like as follower growth rate, post impressions, and accounts reached are included in the awareness category.
Metrics such as engagement rate (based on likes and comments) and amplification rate are included in this category (based on shares).
Conversion includes indicators such as click-through rate and bounce rate in addition to conversion rate. Conversion metrics include cost per click and cost per thousand impressions if you’re running sponsored ads.
Customer: These metrics are dependent on customer activities, such as retention, return customer rate, and so on.
Make a content schedule.
You may plan to publish on Instagram with purpose once you’ve determined your audience and goals. A well-planned social media content calendar ensures that you don’t miss critical occasions and that you have enough time to produce original material.
Begin by mapping out and researching key events. Holiday preparation or Black History Month, return to school or tax season, or specific days like Giving Tuesday or International Hug Your Cat Day are all examples of this. Examine your sales data to understand when your clients begin making plans for specific events.
Look for ways to create themes or recurring chapters that can be turned into a series. Some refer to them as “content buckets,” because they allow you to check off particular boxes without having to overthink your work. You’ll be better equipped to provide regular material and respond to last-minute or unanticipated occurrences if you plan ahead of time.
Plan to post when the majority of your followers are online. Because “recency” is a significant ranking indication in newsfeed algorithms, posting when people are engaged is one of the best strategies to increase organic reach.
You can check the most popular days and hours for your audience with an Instagram business account:
1. Select Insights from your profile.
2. Tap See All next to Your Audience.
3. Go to the Most Active Times section and scroll down.
4. Switch back and forth between hours and days to see if any particular times jump out.
Step 3: Make your Instagram profile more business-friendly.
An Instagram business profile allows you to do a lot with a short amount of space. It’s where Instagram users can learn more about your company, browse your website, and even schedule an appointment.
Make a fantastic bio.
People who read your bio were interested enough to look at your profile. So, entice people to follow you by demonstrating why they should.
Your Instagram bio should describe your brand (especially if it’s not evident) and exhibit your brand voice in 150 characters or less.
We have a whole guide to writing an excellent Instagram bio for company, but here are a few pointers:
Cut right to the chase. The goal is to keep it short and sweet.
Make use of line breaks. Line breaks are an effective technique to organize bios that contain a variety of information.
Emojis should be included. The appropriate emoji can help you save space, add personality, emphasize a point, or bring attention to crucial information. Make certain you strike the correct tone for your brand.
Include a call to action. Do you want visitors to go to your website and click on your link? Explain why they should.
Make your profile picture more appealing.
Most businesses use their logo as their profile photo while utilizing Instagram for business. To enhance recognition, keep your image consistent across social media channels.
Your profile photo appears to be 110 × 110 pixels in size, but it’s actually 320 x 320 pixels in size, so that’s the size you should aim for when uploading. Your photo will be framed by a circle, just like most profile icons, so keep that in mind.
Use only one link in your bio. wisely
This is the only place on Instagram where you can post an organic clickable link if you have less than 10,000 followers. As a result, make sure you include one! Include a link to your website, a recent blog post, a current campaign, or a unique Instagram landing page.
Include any pertinent contact information.
It’s critical to include a means for people to contact you directly from your Instagram profile if you’re using it for business. Include your contact information, such as your email address, phone number, and physical address.
Instagram provides appropriate buttons (Call, Text, Email, or Get Directions) for your profile when you add contact information.
Set up the action buttons.
Customers can book or reserve appointments using buttons on Instagram company accounts. You’ll need an account with one of Instagram’s partners to use this feature.
Tap Edit Profile from your business profile, then scroll down to Action Buttons.
Highlights and covers for the story should be included.
Instagram Story Highlights are another method to make the most of the space on your Instagram business page. Whether it’s recipes, tips, commonly asked questions, or user-generated material, organize Stories into stored groups on your page.